By Hadley Barndollar
KITTERY, Maine — Following six years of an “identity crisis,” the Town Council voted Monday night to officially be rid of the Kittery Recreation Department name designation, and instead transition to the widely known Kittery Community Center.
Since the opening of the Community Center in 2012, there has been little consistency within the department. Staff have been called Recreation Department employees while they work at the Community Center, email addresses are @kitteryrecreation.com, and yet the logo is the Community Center. Town Manager Kendra Amaral said the town was at an “advantageous point” to officially transition the name, which required an amendment to Title 2 in the town code. Town councilors approved it unanimously.
The Community Center has also recently began a rebranding process including a new logo, website, program guide and social media campaign. The process is expected to tie everything together as one cohesive brand. The name change, Amaral wrote in a memo, will make it easier for users to understand both departments are one in the same, cause less confusion and streamline communications.